Leaderboard - Banner Advertising
By Reception Search on March 12, 2010
The Leaderboard is a high performance product that has been received well within the Internet industry and is accepted as an IAB standard advertising product on many websites.
You will notice a leaderboard running above this text and also within the header and footer of the website.
These ad units can be State targeted and are usually sponsored by the month by venues.
Types of use of this type of ad are as follows :
Use by venues on the site:
- promoting venue as an engagement venue to brides
- promoting venue special offers for wedding receptions
- promoting venue bridal fairs
- branding in a competitive venue area
Ad Specifications
Dimensions: 728 (L) x 90 (W) pixels
File size limit: 30kb
Rules: Static, animated GIF's or JPEG's
Animated GIF's can be set to either limited or unlimited looping
Flash accepted
Testing Creative(s) and click thru URL(s) must be received no less than five business days prior to the commencement of the campaign